ASO Keyword Tools
Brand Word Filter
Separate brand-heavy terms from generic opportunities before you group, review, and prioritize app store keywords.
Instant results
iOS & Google Play
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Opens the live AppVector workflow in a new tab with your input ready to go.
Trusted by 1,200+ app and growth teams
How it works
Clean up keyword lists before ASO planning
Use the filter as an intake step before moving keyword ideas into AppVector workflows.
Enter seed terms
Start with branded, competitor, or category terms from your keyword research list.
staging.appvector.io
Keyword rank
#4
▲ 6 this week
Downloads
38.2K
▲ 12%
Rating
4.6
▲ 0.2
Visibility trend
Group brand signals
Keep branded phrases separate from generic discovery terms so each list has a clear use.
staging.appvector.io
Keyword
Volume
Difficulty
budget tracker app
14.2K
expense manager
33.8K
money saving app
21.1K
personal finance
52.6K
Continue in AppVector
Move the cleaned keyword context into AppVector for ASO research and prioritization.
staging.appvector.io
Keyword performance
▲ 18% this month
Jan
Mar
May
Jul
What you get
Why filtering brand words helps
Brand terms and generic discovery terms behave differently in app store optimization. Keeping them separate makes analysis easier to compare.
01
Cleaner keyword groups
Avoid mixing navigational brand searches with category keywords during early planning.
02
Better competitor review
Track competitor and market terms without letting owned brand demand distort the list.
03
Faster prioritization
Focus generic keyword work on terms that can expand visibility beyond existing brand demand.
Use cases
Where this tool helps
Useful when keyword lists include a mix of app names, competitor names, category phrases, and campaign terms.
ASO keyword cleanup
Prepare keyword lists before metadata planning and rank tracking.
Competitor research
Review competitor brand terms separately from broader market keywords.
Campaign planning
Keep branded acquisition terms distinct from discovery keywords.
FAQ
Brand Word Filter FAQ
Turn keyword cleanup into ASO action with AppVector
Use AppVector to research, group, and prioritize app store keyword opportunities.